BAN’R is a platform to display ad networks. Unlike others, we not only provide a list of ad networks, but it also reviews them on the basis of the services and facilities offered by them. We are committed to provide the list of the best ad networks and help our clients to find the ad network that would help them in earning huge profit.
Ad networks update and change their plans and policies often, we update our visitors with the latest changes introduced by the ad networks so that they can choose wisely their ad partner. At BAN’R, we do not just update the website on a regular basis, but also remove low-quality ad network. In short, we ensure that only quality Ad network sites are provided to our visitors.
What is an Ad Networks?
An ad network acts as a pool or bridge; it host advertisements that connects advertisers to websites. (Where adds are shown) that want to host advertisements. The key function of an Ad network is aggregation of ad space supply from publishers and matching it with advertiser demands. It seeks out unsold advertising space from publishers. And then sells that required space to an advertiser who is searching for ad space with particular content.
Ad networks work as the middlemen between sellers (publishers) and the buyers (advertisers). It is quite beneficial for publishers and advertisers. Whenever the ad is clicked by a customer then advertiser pays a certain amount each time or may set amount for every 1,000 impressions(not clicked ad), while the network and publisher each take a percentage. You may easily understand with this little example For example; if an advertiser pays $1 for per click, the publisher gets 70 cents and the network 30 cents as well.
There are three types of ad networks so that you can decide which ones to apply for:
- Blind networks offer low prices, which are designed to deliver a large numbers of clicks fast but without giving the advertisers too many targeting options.
- Vertical networks are specialized and will generally work with publishers that work into some specific category such as; Automotive, Lifestyle, Kids & Babies, Travel & leisure, sports & hobbies.
- Targeted networks also known as “next generation” or “2.0” ad networks. That are most expensive for advertisers, and focus on focus on specific targeting technologies such as behavioral or contextual.
Helpful For Publishers
As a publisher, you obviously want to choose an ad network that will serve the best results for you in terms of ad impressions and revenue. There is an easy and convenient way through a publisher can earn money by selling required space on a blog or websites.
It’s always preferable to work with networks that pay /1000 of impressions shown, CPM, as opposed to those which pay per click because CPM means that you’re earning money regardless of whether your visitors click on the ad.
We hope that now you know and well understand basically about what an ad network is & How Do Ad Networks Help Content Publishers.